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Top Ten Critical Challenges Every Travel Agent in Nigeria Must Master to Survive the Threats Killing Agencies

1. Economic and Currency Challenges The naira’s volatility makes pricing international travel packages extremely difficult, as rates can shift dramatically between booking and travel dates, affecting profit margins and client budgets. Travel agents need to hedge against FX volatility by listing rates in USD but receiving full payment in NGN equivalent at the time of payment, encouraging discounts for FX payments, and working with bank relationship managers to free up liquidity. Debt recovery is difficult due to slow legal systems, making upfront payments and solid contracts essential—don’t risk your business even with long-term customers. 2. Domestic Tourism Growth & ‘Bleisure’ Opportunities With international travel having higher costs and complexity, many Nigerians are exploring domestic destinations. Travel agents should exploit this trend which offers larger volumes, higher margins, and zero currency exchange risk. The “bleisure” trend—combining business and leisure—is rising among domestic and regional professionals. Consider creating specialized packages for destinations like Calabar, Abuja, or emerging spots like Yankari Game Reserve. 3. Infrastructure and Transportation Issues Lagos traffic congestion can cause clients to miss flights, while unreliable power supply affects office operations. Secure partnerships with hotels near airports to assist with accommodation, logistics support, long-term parking, excess luggage storage, and early/late […]

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